Most press releases are received via email or past along via email; so the subject line for the email becomes an important factor on whether your news gets read or not.
What Makes a Well-Written Release? For starters, you need to know the difference between advertising and publicity. Many business owners use them interchangeably, when in reality, they are completely different. Advertising is what you use to promote your business and your brand. Publicity is what you utilize to have media outlets promote your business and brand, by way of a newsworthy “hook.” Considering the sheer volume of information that media outlets receive each day, the hook in your headline may be the only thing a journalist will ever see. That said, you should approach it with that in mind, and make sure you’ve got a winner.
How to optimize your title in a press release so your news release / press release gets read. A press release title is the first or second most important part of your news.
Writing a press release can be a little daunting the first time…But if you follow a few simple steps and rules it is really not that hard at all.
First write down the contact information for the person you want to be contacted by the press. Include an email, phone and website. Easy enough.
Next is the headline - a bit harder. Take off your sales hat and put on your reporters hat. Write a headline that will appeal to the reporters audience. Keep it simple and to the point. You can include a subtitle that is more descriptive and longer.
When your order a press release through our Press Release Service we will optimize your subject line for you.
